converse

The Chuck Taylor 'All Star' Basketball Shoes

The signature brand from Converse was launched in 1917, but the name was just Converse ‘All Star’ basketball shoes. It was a smart design with canvas being used as the material. The shoe was a mediocre hit initially. It was after the association of a young basketball player Chuck Taylor that the company really took off.  With Chuck’s inputs, the shoes were modified a bit. Impressed by the results, Chuck himself became the leading salesman of the brand. With his charm, charisma and great design factors, the ‘All Star’ model became the choice of every basketballer.

 Chuck Taylor’s signature was added to the ankle ‘All Star’ patch in 1923, and has continued ever since then. The shoe was modified in many ways with low top and knee length version also coming in, but the most popular is still the old canvas in black, with ‘All Star’ high at top. Though the shoes are seldom used as sports shoe today; they have gained an iconic status in style and fashion industry. Worn by millions around the world; ‘All Star’ is synonymous with Converse and rock music in many parts of the world